How to Brand Yourself

Developing Your Brand

Evolv has helped lots of people achieve the dream of owning their own business. A big part of being a solopreneur is developing your personal brand. So, what is a personal brand? Basically, it’s what you want to be known for, or how you want people to perceive you and your business. Once you have an idea of how you want to come across you can start homing in on what you will offer. 

Decide What Services You’ll Offer

Knowing exactly what products and services you’re going to offer is the next step. This sounds basic but get specific with it. What if someone only wants their face an arms tan for a photoshoot? Do you want to offer on location services? Do you want to offer group packages for bridal parties?

Once you’re open for business people will ask you questions about your services. Doing a little work ahead of time and knowing exactly what services you’ll offer will not only boost your confidence; it will also lend to your credibility. Consider creating a menu of services for everything you want to offer your clients.  

 Establish Market Rates

Once you determine what services you offer, you’ll want to set rates for those services. Search for local businesses who offer similar services and set your rates. Your rates should be based on your experience, and the quality of the products you are using. Don’t work for free. A common mistake of new business owners is that they want to give their friends a free service or a deal.

Try to resist that urge, once your friends have had a service for free, they won’t want to pay for it. Charge a fair rate and don’t apologize. Also, it’s a good idea to set up a way for your clients to pay you. PayPal and Venmo are popular for people who are just starting out because you can take credit card payments and receive funds instantly.  

Know Your Audience

Think about who you are selling too. Then consider what their goals are, and how they could benefit from your services. Knowing how you can benefit your clients will give you an idea of how to market to them effectively. Think about what their goals and motivations are and how your services could benefit them. This can also open the door to cross branding opportunities.  

For example, imagine your dream client. Where else would she be spending her money? Once you have an idea it’s time to start networking, look for opportunities to cross brand your services with other businesses marketing to the same demographic. Could you do a popup shop in a local boutique?

Could you partner with a salon for wedding party services? Do you know another entrepreneur who goes to trade shows, could she walk you through the process to set up a booth?  

Perfect Your Sales Pitch

If you’re opening your own business, you’re going to need to be able to make a sale. Good dialogue goes a long way when your paycheck depends on your ability to sell. A good starting place is stating what you sell, and why it would benefit your client in one sentence.

Then expand from there, once you have your opening sentence you can explain the features and answer some common questions. Think about what you like about the product or service you’re selling and what questions you asked in the beginning. Being able to speak to your clients with confidence will establish trust and keep them coming back for more. 

Opening your own business means you get a lot of freedom, but it also means that your success is entirely dependent on you. With today’s technology it’s never been easier to open a business. With social media advertising and Facebook groups full of people with tips and tricks to help you grow, the world has never been more connected.

Don’t be afraid to ask the experts your questions and be bold in your new venture. You’re a boss babe. We all know it, and we can’t wait to see you shine!   

Ready for a customized business consultation? Call us now at 760-891-0257 Ext. 202! Let us guide you into becoming your own boss!