Be Your Own Boss, How To, Salon Owners
The Necessity of a Website in Today’s Digital Age
Aug
Should I have a website?
As you open your airbrush tanning business you might be asking yourself if a website is really necessary. Only you can decide what your business should look like and how it should function. Today, some quick facts are being provided along with a few tools. If the decision is made that this is the right path for you, these resources will assist in getting you started.
Websites are part of your online reputation. According to a recent analysis published in “Connected Small Businesses in the United States” Businesses with websites earned nearly 2 times as much revenue (per employee) as businesses that didn’t have a website. It also revealed that year over year revenue growth was nearly 4 times as high. If that’s not enough to convince you lets cover a few more reasons.
Reason #1
Interestingly, it has been observed that most adults spend up to 5 hours on their phones each day. This is a significant amount of time that highlights the integral role of digital devices in our daily lives. Among these digitally connected adults, a substantial 30% of them won’t even consider engaging with a company that does not have an online presence. This statistic underscores the importance of digital visibility in today’s business landscape.
Generally speaking, most people tend to look up a business online when they are somewhat uncertain or on the fence about a product or service. This is a common practice that allows potential customers to gather more information, compare options, and make informed decisions. It’s a crucial step in the consumer journey that businesses must pay attention to.
In light of our current digital age, the perception of businesses has also evolved. People now consider a business with no website unprofessional. This is a testament to how digital platforms have become a standard in business operations. Therefore, a website is not just a platform for information, but a reflection of a company’s credibility and professionalism.
In conclusion, the digital age has transformed not only how businesses operate but also how consumers make decisions. Therefore, having a strong online presence is no longer optional but a necessity for businesses to thrive.
Reason #2
People are looking for your services online. Did you know that 97% of people use the internet to find local businesses? And 93% of online experiences start with a search engine. With nearly 3.5 billion Google searches every day, it’s likely someone in your area is looking for your services. If your clients are looking for airbrush tanning online, can they find you?
Have you decided to set up your online shop? Great! Not sure where to start? That’s normal and there’s no need to feel scared. There are many simple and cheap ways to set up a website. You can use popular programs like Wix, Squarespace, and WordPress. These programs have easy-to-use templates that look professional. You can add your own information and have your website ready in a few hours. If this seems too technical, you can hire a web designer. This service is often offered by freelancers, and it doesn’t have to be expensive.
Think about how you want to show yourself to future clients. Find out who your target audience is and what they expect. Look at other service providers like you and see what they offer. Make a list of your prices, show before-and-after photos, and include reviews from your customers. You can use tools like Calendly to book appointments. Also, immediately once your website is successfully live, you can promptly start marketing. You can use business cards and custom logos. Remember, you are the key to your business’s success.
