Is a Website Necessary?

Should I have a Website? 

As you open your airbrush tanning business you might be asking yourself if a website is really necessary. Only you can decide what your business should look like and how it should function. Today we’ll give you some quick facts and some tools to get you started if you decide it’s the right path for you.  

Websites are part of your online reputation. According to a recent analysis published in “Connected Small Businesses in the United States” Businesses with websites earned nearly 2 times as much revenue (per employee) as businesses that didn’t have a website. It also revealed that year over year revenue growth was nearly 4 times as high. If that’s not enough to convince you lets cover a few more reasons. 

 Reason #1 

Most adults spend up to 5 hours on their phones a day. Of those adults 30% of them won’t consider doing business with a company that does not have an online presence. Most people look up a business online when they are on the fence about a product or service. In our current digital age people consider a business with no website unprofessional. 

 Reason #2 

Your customers are searching for you. Ready for some scary stats? 97% of people go online to find local businesses, and 93% of online experiences begin with a search engine. A recent study revealed that there are nearly 3.5 BILLION Google searches every single day, which means it’s likely that someone in your area is searching for YOUR services. If your clients are searching for airbrush tanning online.. Can they find you? 

So are you sold and ready to set up your digital storefront? Awesome. Not sure where to get started? That’s a totally normal feeling and you have no reason to feel intimidated. There are so many easy low-cost ways to set up a website. Popular programs are Wix, Squarespace, and WordPress. Most of these even have easy to use templates that look professional and allow you to plug in your own info and get published within a few hours. If that seems like too techy, feel free to hire a web designer that is a service that is often provided by freelancers and it doesn’t have to cost you an arm and a leg. 

Whatever path you choose to take, consider how you want to present yourself to future clients. What kind of clients are you looking for and what do they expect to see at your site? Maybe even google a few other sites that provide similar services and include the same features. A price list is helpful, before and after pics can speak powerfully to your audience, you can even include customer reviews. Then consider inexpensive apps like Calendly to let people book appointments with you. These are easy to build in links. Once your site is live you can consider other marketing ideas like printing business cards or designing a custom logo. There is no limit to what you can do with your business, but remember, it’s up to you to start.