Be Your Own Boss, How To, Salon Owners
The Necessity of a Website in Today’s Digital Age
Aug
Should I have a website?
As you open your airbrush tanning business you might be asking yourself if a website is really necessary. Only you can decide what your business should look like and how it should function. Today, some quick facts are being provided along with a few tools. If the decision is made that this is the right path for you, these resources will assist in getting you started.
Websites are part of your online reputation. According to a recent analysis published in “Connected Small Businesses in the United States” Businesses with websites earned nearly 2 times as much revenue (per employee) as businesses that didn’t have a website. It also revealed that year over year revenue growth was nearly 4 times as high. If that’s not enough to convince you lets cover a few more reasons.
Reason #1
Interestingly, most adults spend up to 5 hours on their phones each day. This is a lot of time and shows how important digital devices are in our daily lives.
Moreover, among these digitally connected adults, a significant 30% won’t even consider engaging with a company that does not have an online presence. This statistic highlights the importance of digital visibility in today’s business world.
Generally speaking, most people look up a business online when they are unsure about a product or service. This common practice allows potential customers to gather more information, compare options, and make informed decisions. It’s a crucial step in the consumer journey that businesses must pay attention to.
In light of our current digital age, the perception of businesses has consequently changed. People now consider a business with no website unprofessional.
This shows how digital platforms have become a standard in business operations. Therefore, a website is not just a place for information but also a reflection of a company’s credibility and professionalism.
In conclusion, the digital age has transformed not only how businesses operate but also how consumers make decisions. In addition, having a strong online presence is no longer optional but a necessity for businesses to thrive.
Reason #2
People are looking for your services online. Did you know that 97% of people use the internet to find local businesses? Plus, 93% of online experiences start with a search engine. With nearly 3.5 billion Google searches every day, it’s likely someone in your area is looking for your services. If your clients are looking for airbrush tanning online, can they find you?
Have you decided to set up your online shop? Great! Not sure where to start? That’s normal, and there’s no need to feel scared. There are many simple and cheap ways to set up a website. You can use popular programs like Wix, Squarespace, and WordPress. These programs have easy-to-use templates that look professional.
You can add your own information and have your website ready in a few hours. If this seems too technical, you can hire a web designer. This service is often offered by freelancers, and it doesn’t have to be expensive.
Think about how you want to show yourself to future clients. Find out who your target audience is and what they expect. Look at other service providers like you and see what they offer. Make a list of your prices, show before-and-after photos, and also, include reviews from your customers.
You can use tools like Calendly to book appointments. Also, once your website is live, you can start marketing right away. You can use business cards and custom logos. Remember, you are the key to your business’s success.
