How to Turn Followers into Cash Flow

1k Followers on Instagram and $0 in my bank account. How to turn followers into cash flow. 

You’ve started a business page on Instagram—great move! Instagram and Facebook are excellent for reaching a wider audience and building your brand. Today, let’s focus on turning Instagram likes into dollars.

Let’s start at the beginning with quality content. This is an essential part of any money-making Instagram page. Leaving Stories and IGTV out of the equation for this moment, we are just going to start with your feed. This content has 2 components picture and text, and they are both important. 

Meanwhile, start to build an audience with quality content, for example some content images. For tips, search Pinterest for light, airy Instagram pics. Use light backgrounds, cohesive colors, and show your face—people prefer images of the person they follow.

The second part of the content is the words. This is your chance to connect with your audience. A well-known marketing principle is the “like, know, trust” trifecta. If you aren’t familiar with that idea, think of it like this; if you have a product you’re dying to buy and it was the same price from 2 sources, one being your bestie and one being a stranger.

Who would you buy it from? You’d likely do business with the person you like, know, and trust. Images and the stories behind them are a fantastic way to build up that personal connection with your audience. As a result, they see you, then they get to know you then they decide they like you. (And of course they do, who wouldn’t?) 

Great, now that you’ve built a loyal audience who loves your images and content, let’s take the next step. Your likes are skyrocketing and you’re ready to start making some money. Good for you. Always have a mind that nobody wants to feel like a pushy salesperson, therefore the key here is not to be pushy. There are 2 things you need to do: 

1. Provide value

2. Make small asks

What does that mean? Well, providing value for your sunless tanning business can be things like, tips to prolong your tan, how to prime your skin, or photography tips to show off your new bronze skin. Anything that one of your clients might ask, you can answer or explain in an Instagram post along with a gorgeous picture.

The second part is about training your audience. Start making small asks. Not selling anything, just asking for participation. Ask them to double tap, ask them to drop an emoji, ask them for their opinion. After interact with their responses. The idea is that you’re training your audience to engage with you on a regular basis.  

Interacting with them boosts their loyalty to you. It begins to feel personal and not corporate. Then consequently every now and then you drop a freebie, like a discounted service, or sample of primer. Just as sparingly as you give away a freebie, you can make a slightly bigger ask of your audience. Ask for things like their email address or to book their 1st summer session.

In conclusion, since your audience will be so used to visiting your page to get great content and in the habit of interacting, when you make the big asks of your audience, it will pay off later.

 Don’t forget to tag us in your feed as you build out your page! We love seeing all our Evolv Boss babes Killin’ it with their business pages. Remember to keep checking back in here and we will keep posting business tips to help you grow. Do you have a tip we’ve missed?? Drop us a comment!