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RECAP: IECSC Las Vegas Spa Show 2016

Hi Evolv Fam,

It’s Susie here!

A few weeks ago I attended International Esthetics Cosmetics and Spa Conferences’ Las Vegas Spa Show with the Evolv team and SO much happened there! So… I’m here to share some highlights with you!

It’s been said that getting ready is half the fun of going out, and completely agree! Sometimes it’s a party in itself. That’s why the LV Spa Show was such a blast! Picture Evolv heated airbrush tans, airbrush make-up, teeth whitening, lash extensions, blow outs, up-dos, and henna tattoos all in one place–AND the swapping of skin care secrets. YES, PLEASE!

The LV Spa Show is the largest skin care, spa, and wellness event in the nation. It attracts attendees from the US AND 36 other countries around the world. This year more than 600 companies exhibited, at the conference and more than 20,000 spa industry professionals attended it.

The star this year was the power of technology.

There’s been rapid advancements in lashes AND airbrush tanning ( I see you Evolv! ).

We had SO many event attendees sign up to try the Evolv heated airbrush tanning system first hand. Our models didn’t get as deep a tan as they may have expected ; ) because we were constantly airbrush tanning our event attendees, and we LOVED it!

Evolv’s booth boasted MMA babes, body builders, bikini models, and experts in the tanning industry. Las Vegas faves, like Michelle, stopped by for a physique competition airbrush tan while attendees enjoyed a lesson in both customized mixology and airbrush tanning technique. As if there weren’t enough beauties at the convention center already, the next day Ashley Piccone, a 3-year spokesmodel for Skin Palette joined us for the day and modeled for another live demo of the Evolv’s heated airbrush tanning system with the Curve.

Not only did we had several people who build muscles for a living join us at the booth, we also drew in crowds of people who build salon and spa businesses–Evolv definitely turned heads and captivated salon and spa owners and their management teams.

Susie_IECSC

While demoing Evolv heated airbrush tanning system we pointed out several industry improvements that have enhanced the airbrush tanning experience, such as minimal over spray, great ventilation, side lighting and lifted platforms. Owners and independent buyers dropped their clothes ( literally! ) to put Evolv’s heated airbrush tanning system to the test–and when they did, they were eager to purchase it. With the spray tan industry slated to increase again this year, folks aren’t just looking for the perfect color anymore, they’re also looking for a top-notch experience. Evolv offers both!

Having carried Evolv for 5 years myself, I sincerely appreciate the customer service and follow up support I’ve received from Evolv ever time I’ve made a new purchase ( I have 4 Sidekicks & counting! )

PLUS! They brought back the best sunless retail line of all time–improved! Can we talk about this for a moment?

Our clients at Skin Palette heart those lime green treasures! And for good reason. My two faves are the show’s top sellers: lotion and spray, and they flew off the shelf! The Daily Glo Moisturizer keeps skin hydrated and extends the life of tan. It’s light, smells incredible, and provides all-day hydration for your skin. The Sunless Spray can be used to touch up an airbrush tan or to create a full body tan at home, and it also smells delish. Event attendees tried the new retail products at the Spa Show and gave major compliments on both their fragrance and product performance.

Even though our trip to the strip was short, it was certainly sweet to hear that Evolv’s heated airbrush tans and new products were the talk of the town! As the last hour came down to the wire, Evolv’s owner, Faraje Kharsa, got a corporate high-five as a few very well dressed peeps from the IECSC committee came over to congratulate Faraje and the lime green team on the success of the brand since Faraje’s seamless acquisition from Sunless Inc in 2015. And that my bronzed friends, was the perfect way to end a beautiful weekend! Until next time, here’s a little something besides the stars to shoot for: be strong + confident. Never surrender, never conform.

With love,
Susie Celek

 

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