Be Your Own Boss
Building a Customer Base, Where Do I Start?
Sep
Building Your Business
You’re finally building your own business! You’ve acquired the best mobile spray tan machine on the market and now you’re ready to make some bank. The idea of building a customer base can be a bit overwhelming in the beginning.
Start with Friends and Family
The first step is starting with the people you know, your friends and family. Provide them a quality service and share your knowledge with them. Reward their loyalty by offering them a discount after repeat service, expanded hours, or priority booking during your busy times. One of the most important parts of running a business is customer care. Providing a quality service and using quality equipment are the start. (And you know you’re using the best airbrush tanning machine, so you’re off to a great start!)
Treat Clients Like Guests
The next step is treating your clients like people, not just business transactions. Treating them like guests and taking care of them will keep them coming back. Another great way to build customer loyalty is to ask for feedback. This can also help improve your technique and skill set.
Leverage Positive Feedback
When you get positive feedback, ask your clients to share their reviews on Facebook or tag you in pictures on Instagram. Online reviews can go a long way to help build your credibility with new customers. Don’t be afraid to ask for opinions, and of course, always maintain excellent customer service.
Stay Connected
You’ll also want to keep in touch with your clients. An easy way to do this is to post on your Facebook business page daily and respond to all questions and comments positively. Offer a free email blast to share last-minute deals and let your clients know about new products and trends. Especially if you add additional services or are hosting a pop-up shop. Include an invite to your customers to every event your business will be represented at.
Keep Your Website Updated
Firstly, remember to keep your website up to date with current information and pricing. As you start to build connections in the community, make it a point to seek out other small business owners. Subsequently, give them access to your network as well. In doing so, don’t be afraid to offer cross-promotions to their client base. This can be done in exchange for something that benefits your clientele. Importantly, a big part of building a name for yourself is just learning to talk to people and sell your services. It might feel awkward at first, but remember, it’s just another skill to learn. Therefore, there’s no reason to feel intimidated.
Embrace the Journey
Everyone who’s built an incredible business has started at the beginning. Don’t be intimidated by being at the start. We’ve all been there. Just continue to look for opportunities to grow, refine your skill set, expand your client list, and grow, grow, grow! We believe in you! And we are here to help every step of the way!
Share Your Tips
Do you have a tip to help other entrepreneurs in the Evolv community build their client base? Make sure to keep us posted on Insta or comment here with your tricks and tips, because we all get better together. We love to see all our boss babes succeeding.
